We use cookies and similar technologies to keep the site working, improve your experience, and understand how people use Maaxi. This page explains what each cookie does and how to control them.
1. What Are Cookies?
Cookies are small text files placed on your device (phone, computer, or tablet) when you visit a website or use an app. They help websites remember your preferences, keep you logged in, and understand how you use the site.
Similar technologies include:
- Local Storage / Session Storage — browser-based storage that persists longer than a session cookie (used for your login state and app preferences).
- Pixel tags / web beacons — tiny invisible images embedded in emails or pages, used to detect when content has been viewed.
- Device fingerprinting — Maaxi does not use device fingerprinting.
2. Types of Cookies We Use
We categorise cookies into four types:
- Essential — Strictly necessary for the website to function. Cannot be disabled. These include authentication cookies that keep you logged in.
- Functional — Remember your preferences (language, city, dark/light mode). Improve your experience but are not strictly required.
- Analytics — Help us understand how visitors use Maaxi (which pages are popular, where users drop off). Data is aggregated and anonymised.
- Third-Party — Set by our technology partners (Firebase, Spotify) for their specific purposes. These partners have their own privacy policies.
3. Full Cookie List
Essential Cookies Cannot be disabled
| Cookie name | Set by | Purpose | Expires |
|---|---|---|---|
maaxi_session | Maaxi | Maintains your authenticated session after OTP login. Without this, you would be logged out on every page load. | 7 days (rolling) |
maaxi_csrf | Maaxi | CSRF protection token. Prevents cross-site request forgery attacks. | Session |
maaxi_device_id | Maaxi | Identifies your device for security purposes (detects suspicious login patterns). | 1 year |
__session | Firebase | Firebase Authentication session cookie. Keeps you logged in via Firebase. | 14 days |
Functional Cookies Optional
| Cookie name | Set by | Purpose | Expires |
|---|---|---|---|
maaxi_prefs | Maaxi | Stores your app preferences: preferred home city, Women Preferred filter state, notification settings. | 1 year |
maaxi_lang | Maaxi | Remembers your language preference (English / Hindi). | 1 year |
maaxi_cookie_consent | Maaxi | Records your cookie consent choices so we don't show you the banner repeatedly. | 1 year |
sp_dc | Spotify | Spotify authentication token for JAM feature. Only set if you connect Spotify. Allows Maaxi to access your Spotify queue. | 1 year |
Analytics Cookies Optional
| Cookie name | Set by | Purpose | Expires |
|---|---|---|---|
_ga | Google Analytics | Distinguishes unique visitors. Helps us understand overall traffic patterns. IP anonymisation is enabled — we cannot identify individual users. | 2 years |
_ga_[ID] | Google Analytics 4 | Maintains session state for GA4. Used with _ga to track sessions and page engagement. | 2 years |
_gid | Google Analytics | Distinguishes users within a 24-hour period. Used to generate usage statistics. | 24 hours |
maaxi_perf | Maaxi | Records Core Web Vitals (LCP, CLS, INP) on a sample of users to help us improve page performance. | Session |
Third-Party Cookies Set by partners
| Cookie name | Set by | Purpose | Their privacy policy |
|---|---|---|---|
__Secure-3PSID | Google Maps | Required for embedding Google Maps route previews. Google may use this to personalise ads on other Google properties. | Google Privacy Policy |
| Firebase cookies | Google Firebase | Authentication, push notification device registration, app performance monitoring. | Firebase Privacy |
| Spotify cookies | Spotify AB | Spotify OAuth flow for JAM. Only active if you connect your Spotify account. | Spotify Privacy Policy |
4. Third-Party Cookies
Some features of Maaxi rely on third-party services that may set their own cookies. Maaxi does not control these cookies and is not responsible for how these companies use the data they collect. The key third parties are:
- Google (Firebase & Maps) — Google's privacy policy governs cookies set by Firebase Authentication and Google Maps. See policies.google.com/privacy.
- Spotify — Only relevant if you connect your Spotify account for JAM. You can disconnect Spotify at any time from your Maaxi profile settings. See Spotify's Privacy Policy.
Maaxi does not use advertising cookies or retargeting pixels. We do not allow third-party advertising networks to set cookies on maaxiride.com.
5. Consent & Your Choices
When you first visit maaxiride.com, a cookie consent banner will be shown. You can:
- Accept all — enables all cookie categories.
- Accept essential only — only strictly necessary cookies are set. Analytics and functional cookies are disabled.
- Customise — toggle individual cookie categories on or off.
Essential cookies cannot be disabled as they are required for the site to function. Your choice is remembered for 1 year via the maaxi_cookie_consent cookie.
6. Browser & Device Settings
You can also control cookies directly in your browser. Note that blocking essential cookies will prevent you from logging in to Maaxi.
- Chrome (Android/Desktop): Settings → Privacy and Security → Cookies and other site data
- Safari (iOS/macOS): Settings → Safari → Privacy & Security → Block All Cookies (note: this will break login)
- Firefox: Settings → Privacy & Security → Enhanced Tracking Protection
- Samsung Internet: Menu → Settings → Privacy → Smart anti-tracking
To opt out of Google Analytics across all websites, install the Google Analytics Opt-out Browser Add-on.
7. Indian Data Law & Cookies
India's Digital Personal Data Protection Act, 2023 (DPDP Act) requires us to obtain your consent before collecting personal data through cookies, except where strictly necessary.
Analytics and functional cookies that may be associated with an identifiable individual require your consent before being set. We request this consent via the cookie banner on your first visit.
You can withdraw consent at any time by updating your preferences using the toggles in Section 5 above, or by contacting us at privacy@maaxiride.com. Withdrawal of consent does not affect the lawfulness of data collected before withdrawal.
8. Changes to This Policy
We may update this Cookie Policy as we introduce new features or as legal requirements change. Changes will be reflected by updating the "Last updated" date above. For material changes, we will notify you via in-app banner.
9. Contact
If you have questions about how we use cookies, contact us at:
Maaxi Technologies Pvt. Ltd.
Email: privacy@maaxiride.com
Subject line: "Cookie Policy Query"
Mumbai, Maharashtra 400001, India